SKILLS

I am a graphic designer with extensive experience in Adobe Illustrator, Photoshop, lightroom and InDesign. Over the years, I have mastered the creation of high-quality vector illustrations, logos, and professional layouts for magazines, brochures, and editorial materials, carousel and posts for the social. Beyond the Adobe suite, I frequently utilize CapCut and Canva for dynamic projects, including video editing and social media content creation. My expertise is further enhanced by strong communication skills, ensuring a compelling visual impact in every project. Additionally, I hold certifications in Social Media Marketing, with a specialization in Instagram stories, allowing me to develop strategic and engaging content tailored for digital audiences.

WORK EXPERIENCE

During my year as a freelance graphic designer, I collaborated with a variety of clients, taking on diverse and challenging projects that allowed me to refine my creative and professional skills. I had the opportunity to work on:

Logo and Visual Identity Design: I designed logos and complete visual identities for small businesses, startups, and professionals, helping them build a cohesive and recognizable brand image. Each project was tailored to reflect the client's values and vision.

Promotional and Advertising Materials: I created flyers, brochures, and banners for events, local businesses, and online advertising campaigns. I worked closely with clients to ensure the messages were clear and visually impactful.

Social Media Design: I created graphics for social media content for brands and small businesses, designing posts, stories, and video ads, helping increase online visibility and engagement on social platforms.

Editorial Design Projects: I collaborated with magazines and online blogs to design editorial layouts and covers, adhering to aesthetic standards and deadlines.

Personalized Consulting: I provided clients with consulting on how to improve their visual presence and optimize designs for specific platforms, such as web and mobile.

CREATIVE PROCESS

I briefly summarize the creative process I use for each type of project, which I continuously refine by expanding my knowledge and gathering feedback to achieve the best results in every collaboration. I start by collecting all the necessary information, such as the purpose of the project (rebranding, business launch, advertising campaign, etc..). Once this step is completed, I translate everything into a moodboard, where I include colors, reference images, communication tone and font style. After confirming the basic characteristics, I proceed with the actual development of the requested product. Finally, once the final product is approved, I work on all the secondary elements that allow the client to get a complete 360-degree view of how the project will look in reality, using tools such as mockups.